As a seasonal business, the holidays are a big push for us (and me, as a holiday lover)!

Goal: Launch an email marketing campaign targeted towards all email subscribers to highlight the versatility of our platform for holiday gifting.

Voice Adjectives: Informative, Festive, Approachable.

The first few emails were meant to high-level overviews of our offerings, while the last two were more timeline-focused, as ordering swag is very time-sensitive. I wanted to emulate the magic of the holidays, hence the subtle usage of holiday puns and language. 

The Why: Holiday gifting often feels daunting, especially when our B2B customers typically have global recipients scattered across the globe. It was important to emphasize the ease of our global gifting, as well as cross-sell our offerings for a cohesive gift.